Little Legends in Loud Prints: How Angus The Label Is Rewriting Aussie Kids’ Fashion
Angus The Label’s gender‑neutral clothing is shaking up kids’ fashion in Australia—fun prints, comfy fibres, and a splash of sass replacing the beige of yesteryear.
What’s the Buzz?
More Aussie parents are chucking dull neutrals in the bin and dressing their ankle-biters in rainbow-ready attire. Leading the charge is Angus The Label, a Sunshine Coast startup that’s all about rediscovering colour, comfort, and cheekiness in kids’ fashion.
Founder Emma Kenney says it’s about letting kids actually be kids, blending practicality with fun prints that both girls and boys dig.
By the Numbers
| Metric | Stat / Info |
|---|---|
| Year founded / start of adult items | 2024+ (initial nappies & bags; now full kids’ range) |
| Price range for key pieces | $34.95–$54.95 (e.g. Throwback Knit Short, Ciao Bella tee) |
| Materials | 100% cotton; eco cloth nappies; bamboo wipes |
| Discount offer | 15% off promo code SPRINGPROMO24 |
| Product line-up | Kids clothing, nappies, nappy bags, change mats, travel gear |
Why Aussies Are Embracing It
- Gender‑neutral prints: No more “pink for girls, blue for boys”—just fun designs everyone loves.
- Quality & comfort: Made with 100% cotton, eco and reusable cloth nappies, durable zips—built for real life.
- Mum-designed: Emma Kenney drew these designs herself, aiming for gear made for families by a family.
- Sunny Coast roots: Designed in Queensland, inspired by coastal living and laid‑back vibes.
Customer Faves & Standouts
- Throwback Knit Short (Red): $39.95—vibrant, cosy, made for playground action.
- Ciao Bella T‑shirt: $54.95—stylish, bold, and oh‑so‑Aussie.
- Kids Waffle Poncho Towel: $54—a beach‑ready must‑have for splashy days .
Aussie Humour Spin
Forget barely-there neutrals of 2015—this isn’t the beige brigade! Angus The Label’s clothes are so colourful, even the family pup might be green with envy. And if sand in nappies isn’t your thing, their eco cloth nappies are “poo-proof” ready—just sayin’.
Final Say
Angus The Label is nailing what modern families want: fun, durable, eco-forward kids’ gear that doesn’t pigeonhole anyone. With quality and sass to spare, it’s a wardrobe win for littlies and their folks alike.
Want to dive deeper into colour-packed kids’ labels or compare more Aussie brands? Just say the word!
