“Labubu Fever: From Nordic Myth to Fashion-Forward Handbag Invasion”
Pop Mart’s pointy-eared plush craze has exploded globally—fueled by K-pop, blind boxes, and resale hype. We’ve got the stats, the psychology, the environmental tweaks—and Aussie take on what’s driving the obsession.
The Lowdown on Labubu
Move over Beanie Babies—there’s a new plush obsession in town. Meet Labubu, the toothy, elf-ish creature dreamed up by Hong Kong illustrator Kasing Lung in 2015, plucked straight from Nordic myth. It debuted in Lung’s “The Monsters” story series and later got a megaphone via Pop Mart’s blind-box craze in 2019.
But it wasn’t until BlackPink’s Lisa gave it a cuddle in April 2024 that Labubu went viral across Asia—and then onward globally.
Flash forward to now: Labubu blind boxes and plushies are flying off shelves in South Korea—so much so Pop Mart paused retail drops over safety concerns. Celebs like Rihanna and Dua Lipa have planted Labubu firmly in the fashion spotlight.
Stats That’ll Make Your Jaw Drop
| Metric | Figure |
|---|---|
| Pop Mart total revenue (2024) | ¥13.04 billion (~US $1.81 billion) |
| Labubu line revenue (2024) | ¥6.3 billion H1 (~US $870 million) |
| Labubu’s share of sales | 23% of Pop Mart’s total revenue (~US $426 million) |
| Resale peak prices | Rare figures reaching US $170k+ or more |
| Blind-box price per unit | ~US $28 retail, resold up to US $149+ |
| Pop Mart cap. growth | +340% in 2024, market cap ~US $51 billion |
| Searches in last month | Over 2 million globally |
Why We’re All Hooked
- Mystery & dopamine: Each blind-box feels like a mini gamble—one that rewards you whether you get common or obscenely rare technode.comabc.net.au.
- Cool kids wear ‘em: Bag charms became a thing—thanks to influencers, designers, and our mate Lisa flaunting hers en.wikipedia.orgthedailybeast.com.
- Community buzz: Unboxing videos, resale forums (eBay, Poshmark), and collector meetups have turned Labubu into a cultural badge realsimple.comglamour.com.
The Other Side: When Fun Gets Costly
Yes, Labubu is cute, but it’s not all smiles:
- Empty wallets: Some collectors spent thousands before admitting they were “perhaps chasing a thrill” glamour.com.
- Environmental concerns: Heavy plastic usage, single-use packaging = eco headaches realsimple.comsiegfriedt-survey.umb.edu.
- Bubble talk: Chinese analysts warn about a speculative pop-toy bubble zhuanlan.zhihu.com.
Aussie Angle
Labubu mania wasn’t just an Asian fad—it landed in Australia with full force. For almost four years, Aussies have been power-buying them—some even traveling thousands of KMs to score them 9news.com.aukickstw.com.au.
Your Take – Will You Join?
If you’re keen for comfort-core plush, blind-box surprise, or just the thrill of scoring the rare one, Labubu’s your mate. Just keep an eye on the damage tab and colouring your consumer instincts green.
